by Audrey Boss – author and founder of Beyond Chocolate
If you are reading this, the chances are you’ve already figured out that dieting doesn’t work. You know this from personal experience, right? On the rare occasion you have managed to tough it out, stick to the plan and shed some weight, it has all eventually come back on – plus a little more. You know that dieting is doomed to failure. You know that trying to restrict what you eat and resist temptation leads to overeating and feeling out of control around food. You know that because you’ve been there, countless times… and yet.
And yet….even the most committed anti dieters find it hard to resist the lure of the diets in January. As founder of the UK’s leading No Diet Community, I see it happen every year. Our Forum and Facebook Group are full of posts by members who wobble in their resolve to never go on another diet. Why?
Well, there’s the obvious fact that we are subjected to multimillion pound advertising campaigns left, right and centre and surrounded by people who buy into them and embark on all sorts of weight loss programmes. It’s hard to swim against the tide, to not get caught up in the wave of hopefulness and optimism that sweeps the country at the beginning of each year.
And I think it goes deeper than that. It’s instinctive and natural to feel the need to make a fresh start from time to time and what better time to do that than January? The start of a new year is a great opportunity to set the counter back to zero and start over. To let go of unhelpful habits and behaviours, to make a plan for a happier, healthier you. It’s part of being human.
And diets fit the bill, don’t they? They promise all of that and provide a framework within which to go about putting it into practice. When you sign up for a diet programme or a slimming club you get a plan, a set of rules to follow. You get a goal to aim for and the promise of a better future. You get a sense of belonging and support – you’re not alone, you’re doing this along with everyone else. And you get to be accountable, even if it is only to your bank balance.
It’s such a shame that it’s all in vain, really, because there’s nothing wrong with making a commitment to making changes, having a plan, getting the support you need to do that and being accountable, to yourself and those around you.
So I have an alternative for the fed up dieter who’s looking to start anew in 2014. How about going beyond diets and going Beyond Chocolate instead?
1. Sign up for something and make a commitment
Want to make real, lasting changes to the way you eat and the way you look? That’s our mission at Beyond Chocolate. Register for our Basic Support Pack (it’s FREE) and and take the first step towards doing just that. You can then add your No Diet Pledge to the hundreds of others on our Forum and make a commitment that will really make a difference! Take a look at this tiny sample of what’s possible…
2. Come up with a plan
Or take the 10 Beyond Chocolate Principles, make them yours and use those instead. You can use these as guidelines to transform your relationship with food and your body. Go for our Bumper Support Pack (just £1 a week – that’s cheaper than ANY diet out there) and you can do both our kick ass online courses: How to Stop Yo-Yo Dieting and How to Stop Overeating in which we will guide you step by step to a completely new approach to weight loss and body confidence. Curious about how the Beyond Chocolate approach can work for you? Look here at one member’s success story.
3. Get support
By joining Beyond Chocolate (both as a Basic and Bumper member), you are joining the UK’s largest No Diet Community. That’s thousands of women, just like you, who have decided to ditch the diets and do something different. Our Forums and private Facebook Groups are buzzing, welcoming and super supportive. Plus we’ve got workshops, drop-ins and our amazing new telephone support groups (handy, you can do those in your PJs running every day of the week at various times for just £7. You won’t be on your own!